Cakra Collective's first campaign, curated end to end. A brand new label that had to look premium from day one, on a budget with no room for waste. We built the whole launch kit, the film and the cuts that carried the label into its first season.
I produced and edited it to punch above the spend. Considered framing, a calm and confident pace, and a disciplined cut. The restraint is the trick. It reads polished rather than cheap to make.