AMPM wanted to launch one outfit from a new collection, fronted by Sameera Reddy. Stills and a social cut, and the whole thing had to be shot and turned around inside a single hour.
I produced, directed and edited it in that window. The clock set the method. Frame fast, keep the styling clean, let the outfit lead. The post still had to look composed, never rushed, so every call on set was made once and made right.