← All work
Main film
SpiceJet

Pride Campaign

Campaign film Producer · Co-director · Editor 2024

A Pride Day campaign for SpiceJet about belonging in the air. The airline changed its inflight announcement, dropping "ladies and gentlemen" for "all you wonderful people," and the film is built around that one line and what it means for LGBTQ+ flyers.

The hard part was the setting. Airport permissions, a shoot on a live aircraft, and plans that moved at short notice, all handled calmly on the day so the schedule held. The edit leans on small human moments over big statements and lets the announcement land as the turn.

I produced, co-directed and edited it. The cut holds a warm, inclusive tone from the first frame to the last and lets the feeling carry the message, not the copy.

Role
Producer · Co-director · Editor
Client
SpiceJet
Year
2024
Services
Production, Co-direction, Edit

More from this project

Cutdown · link last
Behind the scenes · link last